First of all, if you don’t know what people are talking about when they say Web 2.0, click over here and check it out. 

http://en.wikipedia.org/wiki/Web_2.0 

(Don’t feel bad, I did not until a few weeks ago.  I was using it and not really knowing I was.)

   

Now, this interactive web vs. the information web has profound implications for how the church changes and ministers over the next 3-5 years.  Check out this article at Red Herring for a primer on churches and Web 2.0.

http://www.redherring.com/Article.aspx?a=18613&hed=Religion+Sites+Embrace+Web+2.0

Bottom line, our church’s web-sites are going to need to change from being just "e-brochures" to places where people can kick our tires and participate in our community.  I think this creates all new opportunities to minister and reach out.  In my community, we have a couple of people that attend our church because of connections they made on MySpace.

Thanks to: http://www.bloggersblog.com/cgi-bin/bloggersblog.pl?bblog=923062 for the link.