Further proof that television can become all consuming
Oct.12, 2006 in
Uncategorized
From the business of television web site:
Televised sports could be killing its key male demo…literally.That’s according to a study being presented to the annual meeting of the American College of Emergency Physicians in New Orleans.The three-year study, conducted by Dr. David Jerard, associate professor of emergency medicine at the University of Maryland Hospital in Baltimore, found that "Male patient visits to the ED [Emergency Department] increase significantly in the hours immediately after the conclusion of sporting events broadcast on radio and TV."How significantly? His emergency room saw 75% more male patients in the few hours following a Division I college football game broadcast on TV and radio than during a comparable nongame period, 50% more male patients immediately following a pro football game, and 30%-40% more following a baseball game."Men should not risk their health by putting off going to the emergency room because they want to see the final results of a football game," Jerrard says. "It could be the last game they ever see."
Read the rest here: http://www.broadcastingcable.com/article/CA6379815.html?display=Breaking+News
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