As I heard in a workshop I attended recently, "this will preach."

Forget the cheesy chat-up lines, flash car or dodgy dancing, men are now whipping out their mobiles to attract the ladies, research from Sheffield Hallam University reveals.

The research also found men actively display their phones more than women in social situations to look important and popular and also to show off to male peers.

Dr Simeon Yates, director of the Cultural, Communication and Computing Research Institute at Sheffield Hallam who headed up the research, told silicon.com the situation is "much more complicated and more to do with how we use the phones".

Yates said men might fiddle with mobiles because they don’t have handbags.

Yates said men might fiddle with mobiles because they don’t have handbags or anywhere else to store them and the phones can also act as a point of conversation with one’s peers. "But they could just be showing off," he added.

Source and place to read the rest: http://networks.silicon.com/mobile/0,39024665,39164033,00.htm


Thanks to http://www.freakonomics.com/blog/2006/11/14/gorillas-pound-chests-men-check-cell-phones/ for the link.