Charmin
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For a good while many people have been commenting on how folks are less loyal to a denomination than they used to be.  The USA Today has an article up that puts some very interesting numbers to that trend.

Some Americans are more loyal to their toothpaste or toilet paper than to their religious denomination, making those consumers more choosy about Charmin or Colgate than they are about church, according to a new survey.

According to a Phoenix-based research firm, 16% of Protestants say they would consider only one denomination, while 22% of them would use only one brand of toothpaste and 19% would use just one brand of bathroom tissue. (Source)

The piece goes on to explain why that is and the challenges that come with denominations creating a “brand.”  (Not sure how I feel about the idea of denominations being a brand, but I understand what they mean.)

For the record, I like Colgate and am partial to the Evangelical Covenant Church.