The theme of this ad campaign is, "Let it all out." 

On the excellent blog, Monday Morning Insight, they suggest that is what the church is to be all about.  Giving a place for people to be heard, accepted, love, and challenged to faith in Jesus.

Enjoy the video and the article.
http://mondaymorninginsight.com/index.php/site/comments/church_video_ideas_a_lesson_from_the_kleenex_company/

For what it is worth, I think the British version is an even better picture of the church.