A book was written and released with two different titles. Both received identical marketing. One was called The Art of Courtship and the other The Art of Kissing. Which would you buy? Kissing sold 60,500 copies, while Courtship only sold 17,500!

A book titled Compact Classics was not selling well. The book was renamed with this provocative title: The Great American Bathroom Book. The added subtitle was "Single-Sitting Summaries of All-Time Great Books." It went from an obscure reference book to a national bestseller within weeks. The demand was so great that they created an entire book series.

A Virginia high school once offered a class called "Home Economics for Boys," and it generated little interest. The next year it was renamed "Bachelor Living." The result was tremendous: 120 boys eagerly enrolled. The curriculum didn’t change, but the image did.

When it comes to your weekly sermons, how do your titles fare? If you’re like most pastors, your sermon titles could probably use a little flair and pizzazz. Even John Newton, who penned the most popular Christian song ever, needed help. "Amazing Grace" is a fantastic title, but he originally named it, "Faith’s Review and Expectation." Yes, even this poet could blow a title. Here are 10 ways to take your sermon titles from average to outstanding………….

Read the rest here: http://rjdnc.spaces.live.com/Blog/cns%21C85BB4B73F9E89BA%21217.entry

Thanks to http://transformingsermons.blogspot.com/2006/10/how-to-write-better-titles-than-this.html for the link.